Uncommon Approach
The Music Business blog of Paul "Nasa" Loverro, Owner of Progressive Hip-Hop label, Uncommon Records. Consider this the "Diary of a Label Owner". It covers the trials and tribulations of running a label in the post-analog era.
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Check out my new song, Produced by Waatu. It’s from “The Early Life of ADAM”, I produced it as Nasa, rapped as ADAM. Grab the whole album here http://uncommonrecords.bandcamp.com/album/the-early-life-of-adam or on Itunes or Amazon.
A little back story, I heard this beat from Waatu and played it on Uncommon Radio. After the episode I knew I had to rock it. It inspired me to do some really lefty shit which is always good. The delayed vocal during the verses isn’t just a delay, I actually rekicked the verses behind myself twice, one for each ear. Then I tweaked different effects on them. No copy and paste trickery, I did them all in one take on each verse.