Uncommon Approach

The Music Business blog of Paul "Nasa" Loverro, Owner of Progressive Hip-Hop label, Uncommon Records. Consider this the "Diary of a Label Owner". It covers the trials and tribulations of running a label in the post-analog era.

Visit the Uncommon Records Website at www.uncommonmusic.net

links

tumblinks

search

powered by tumblr
seattle theme by parker ehret

  1. Came upon this great piece at the PBS Media Shift Idea Lab via the always awesome @buzzsonic Twitter feed.  Wanted to make sure I shared it here.  The article deals with explaining your business to other people in order to get them involved, whether they be investors, collaborators or really even for consumers in a record labels case.  The part about loglines was really enlightening, I’d never heard that term before.  That’s been a big obstacle for me, defining things briefly.  Based on the submission emails I get, I know I’m not alone in that.  Defining what we do in one sentence is a great goal.  The second paragraph that deals with getting people to see you first and your business/idea second is crucial.  I’ve found that’s been the best way for me to conduct my business, thus, a blog like this one.  Enjoy.